Part 2: How we Almost Screwed up Caphin Signature

Getting a tasty product out to market takes a lot longer than getting just any old product out. We thought we could get the Caphin in your hands in just 12 weeks. It took us 36 weeks.

We knew from the beginning that we wanted Caphin Signature, a Vietnamese Iced Coffee with good strong flavors that you could pick up and go. All the experts told us it would take just a few weeks for our first production run. What the product consultants, food scientists, co-packers, and suppliers didn't tell us was that a product made that fast would taste like crap. So it took us a lot longer to make Signature because we wanted it to taste good.

It took us weeks to source the beans because we didn't want to use the low grade beans the suppliers were pushing onto us that they used in their other coffee products.

It took us weeks to try out different flavors because we flew out to California to work directly with the food scientist to get the right ratio of condensed milk to water to coffee.

It took us weeks to find a co-packer we could work with--our production method means that there are only 2 factories in the United States that can produce Caphin Signature.

It took us weeks to get FDA approval for the Caphin Signature production method.

But it's in your hands now. Know that Caphin Signature is a labor of love from your friends at Caphin. Go buy a case or two of Signature at any of our locations And tell us in the comments section, which lunch spot or breakfast spot we should talk to about stocking Caphin Signature.

Caphin SIgnature

Caphin SIgnature